The authors main point is about advertisement and how it part of our daily lives. Kalle Lasn states that advertisement is everywhere. Billboards are a major part of advertisement because as I drive 13 miles to work and school everyday on the BQE I pass by 10-15 billboards. Just a 5 block radius from the school there is about 7 billboards. These take interest in everybody, weather its a new energy drink or a car dealership having a promotion.
As I drive every morning to work and school, I listen to Z100 and at least every 10-15 minutes there is a advertisement where they are trying to promote a new product or a new movie is coming out which lures people in to spending there money.
Although to much advertisement isn't good there is a positive side the author did not point out. All these advertisements that are put on the billboards, radios channels, televisions etc. create jobs.
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